Short version: Facebook is great for reach (cheap eyeballs, quick comments). MoveInMobile is built for conversion (qualified buyers, booked showings). Use Facebook to seed awareness—but always funnel to a conversion-ready listing page that puts Call / Text / 3-field form above the fold.
Start here → https://moveinmobile.com/
Industry insights → https://industry.moveinmobile.com/
Consumer how-tos you can share with buyers → https://consumer.moveinmobile.com/
Why Facebook alone leaves money on the table
1) Scattered info = slow decisions
Marketplace posts and group threads bury the details buyers need (lot rent, approval steps, roof/HVAC dates). Slow answers = lost momentum.
2) Comment ≠ lead
“Is this available?” and “still there?” aren’t appointments. Many prospects never DM or share contact info.
3) No standardized follow-up
It’s easy to miss DMs and hard to assign ownership to a rep—so good prospects slip away.
What a conversion-ready listing page fixes (MoveInMobile)
- Above-the-fold actions: Call / Text / Short Form so buyers contact you in seconds.
- Clarity that builds trust: year/model, size, lot vs land, exact lot rent, top updates, park approval steps, financing note.
- Photo standards: 12–20 horizontal images including one community shot (pool/clubhouse/streetscape).
- Instant auto-reply: answers FAQs and offers two showing times (e.g., “today 5:30 or tomorrow 12:00/4:30?”).
- Lead routing: Text → on-duty phone. Form → email + CRM + SMS with owner assigned.
- Tracking that matters: UTM links show which posts produce showings, not just clicks.
Post everywhere—but make one link the destination: your listing or inventory hub on MoveInMobile.
Side-by-side: Facebook vs MoveInMobile
| Step | Facebook (Groups/Marketplace) | MoveInMobile (Listing/Hub) |
|---|---|---|
| Discovery | Huge audience; quick visibility | Pre-qualified shoppers searching MH only |
| Details | Often incomplete; scattered in comments | Organized: lot rent, approvals, specs up front |
| Contact | Comments/DMs; easy to miss | Call/Text/Form above the fold + instant auto-reply |
| Follow-up | Manual; inconsistent | Routed to the right rep; tasks/SLAs |
| Measurement | Likes/comments only | Click → Form → Showing → Offer tracking |
The hybrid playbook (what top sellers do)
- Publish on MoveInMobile first. Get the full details, photos, and contact actions in place.
- Cross-post to Facebook (page + relevant groups) using one best photo + a tight caption + your single hub/listing link.
- Stories/Reels: 8–12 second pans of kitchen/living with the same link and a “Book a showing today” CTA.
- DM script (paste-ready): “Thanks for the message! Here are the details (lot rent, approval steps, photos). You can call/text from this page or book a showing for today 5:30 or tomorrow 12:00/4:30 → [your listing link]”
- Weekly review: Double down on the Facebook posts that drove showings (not just comments).
Listing copy & photo checklist (use every time)
- Title: “3-Bed 2-Bath Double-Wide in [City] — New Roof, Carport, Community Amenities”
- Opening sentence (≤160 chars): beds/baths, city, lot status + exact lot rent, top upgrades, finance note, showing times.
- Bullets: roof/HVAC ages, skirting/tie-downs, appliances, parking, pet rules, community amenities, park approval steps/fees.
- Photos (12–20 horizontals): exterior front-3/4, living wide, kitchen triangle, primary bed/bath, secondaries, baths, laundry/mechanicals, porch/carport/shed, one community shot.
Bottom line
Facebook gives you reach; MoveInMobile gives you results. Use Facebook to attract attention, but always route buyers to a conversion-optimized listing where they can call, text, or submit a form instantly—and where your team can track every lead to a showing.
Launch your listing/hub → https://moveinmobile.com/
Keep learning (no repeats—check recent posts) → https://industry.moveinmobile.com/ • https://consumer.moveinmobile.com/