Short version: Great listings do three things: attract with pro photos, answer money/approval questions up front, and convert with instant contact options. Follow these five steps and you’ll book more showings in the first 7 days.
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Industry tips you can share with your team → https://industry.moveinmobile.com/
Consumer guides for your buyers → https://consumer.moveinmobile.com/
1) Photos that stop the scroll
- 12–20 bright, horizontal images (no verticals).
- Shoot mid-day; all lights on; blinds open; counters clear.
- Required shots: exterior front-3/4, living room wide, kitchen “triangle” (sink–range–fridge), primary bed/bath, secondary rooms, bathrooms, laundry/mechanicals, porch/carport/shed, one community shot (clubhouse/pool/streetscape).
- File names help discovery:
3bed-2bath-doublewide-ocala-lot-rent-livingroom.jpg.
2) Title & first 160 characters = your ad copy
Title format: “3-Bed 2-Bath Double-Wide in [City] — [Key Upgrade/Feature]”
Opening sentence (≤160 chars): beds/baths, city, lot status + exact lot rent, top upgrade, finance note.
Example: “3/2 in Sun Palms—new roof & HVAC. Leased lot ($895 includes W/S/T). MH-friendly lenders; showings daily.”
3) Answer the money & approval questions up front
Buyers act when friction drops.
- Lot/land clarity: lot rent + what it includes; or taxes/HOA if on land.
- Approval path: park application + timing, or standard mortgage steps.
- Finance note: “Chattel/land-home options available; ask for lender list.”
Bullet specs (copy/paste)
- Year/model, size
- Roof/HVAC ages
- Tie-downs/skirting status
- Appliances included
- Parking, pet rules
- Community amenities
4) One-tap contact + fast response
- Put Call/Text buttons and a 3-field form (name, phone/email, best time) above the fold.
- Auto-reply within 1 minute with FAQs (lot rent, approvals, showing windows).
- Offer two showing times right away (e.g., “today 5:30 or tomorrow 12:00/4:30?”).
Paste-ready reply:
“Thanks for your interest in the 3/2 at [Community]. Lot rent is $____ (includes ____). I can show today at 5:30 or tomorrow at 12:00/4:30—what works?”
5) Multiply reach, measure what matters
- Publish to your inventory hub on MoveInMobile, then share the same link to socials so DMs funnel back.
- 7-day follow-up: T+15 min text; T+24 hr short video (15–20s pan); T+3 days “two slots left this week”; price-change alert to all warm leads.
Copy-and-paste listing template
Title: 3-Bed 2-Bath Double-Wide in [City] — [Upgrade/Feature]
Opening sentence (≤160 chars):
3/2 [year/model, size]. Leased lot $____ (includes ____). [Top 2–3 upgrades]. Financing available. Showings: today 5:30 or tomorrow 12:00/4:30.
Details:
- Year/Model: ____ • Size: ____
- Roof/HVAC: ____ / ____
- Skirting/Tie-downs: ____
- Appliances: ____
- Parking: ____ • Pets: ____
- Community: clubhouse/pool/____ • Approval: app + fee $____ • Timeline: ____
Call/Text (buttons) • Short Form (3 fields)
Bottom line
Most listings fail on basics. Fix photos, front-load money/approval info, and make contact instant—you’ll get more qualified showings and better offers without increasing ad spend.
Ready to publish faster? Start here → https://moveinmobile.com/